Reducing Onboarding Friction: A Data-Driven Playbook for 2026

Most teams optimise KYC by intuition: change the button colour, shorten the form, add a progress bar. The best teams instrument every step and run disciplined experiments.

Instrument the funnel

• Track start, capture, upload, pass, refer, and fail events independently
• Measure time-to-complete per step and per device type
• Correlate drop-off with error messages and retry counts
• Segment by country, language, and document type

What to A/B test

Camera guidance overlays, active vs passive liveness prompts, single-page vs stepper layouts, and real-time vs batched analyst review notifications. All can be tested without changing your risk model.

Our analytics integration

Our verification products emit structured webhook events for every state transition, so your analytics stack gets clean data without polling.